Share a Sale

The Merchant

ShareASale is an example of performance marketing. For an online merchant, performance marketing allows the merchant to increase its customer base by acquiring new customers. ShareASale offers merchants the ability to use proprietary technology to connect to an extensive network of established affiliates. The individual merchants decide the commission structure to pay the ShareASale affiliates and only pay commissions from sales. Therefore, if the ShareASale program does not result in a direct sale, the merchant will not pay any commission.

The Affiliate

ShareASale features more than 2,500 merchants offering a variety of products and services. As an affiliate, you select any of the  merchants and attempt to direct sales to the merchants’ websites. The merchants will then pay a commission for sales resulting from the affiliates’ referrals. As an affiliate, you decide the specific merchants you would like to promote and how you want to promote these merchants. Affiliates can also log into the ShareASale website and check their stats and earnings in real time.

Getting Started

To get started with ShareASale, you can sign up for their affiliate or merchant program via the company’s website. After submitting the application, ShareASale will email you a merchant or affiliate welcome package. ShareASale will provide affiliates with HTML referral links and banners for any of the available merchants. As an affiliate, you will place the HTML links and banners on your websites and start earning commissions for your referrals. ShareASale does not charge any fees to join the affiliate program. As a merchant, ShareASale will have your business loaded into the ShareASale system within two business days, and your business can start generating links and banners for affiliates. Additionally, merchants will need to select a commission structure to pay the affiliates. ShareASale charges a setup fee of $550 to join the merchant program.